a business in a completely different field?
I have been on the side of my current clients for a long time. I was marketing for different companies and corporations and all the spaces where the company events took place were one. I thought they all looked the same, they worked the same. I thought that an original space with an atmosphere that would be memorable would certainly be missing many people, not just me. My donkey bridge from space marketing was that I wanted to do more with my family, so I thought I'd be a freelancer and do something I enjoy, not just what feeds me. Now they feed me both. (smile)
I was looking for a space that would be interesting, but at the same time affordable I wanted to buy something, but I couldn't find any commercial space. Finally I came across an industrial commercial space in a new building in Prosek. For a while I just sucked in the atmosphere to figure out how to conceptually conceive it. It's small, cozy, I wanted people there to feel like living in their own home. Accordingly, I equipped the space - couches, chairs, adjustable tables, large television, high-quality music equipment, shelf with rums, beers in the fridge, books. Everything clients find there is included in the rental price.
“The living room is a convenience store. Let me show you that this is how coffee is made, you have the beer in the fridge, you put the key in the box. ”
A friend of mine embarked on a sensitive reconstruction of a beautiful building in the center of Karlín, of which the Truhlárny building is a part. He came to see Obyvák, the word gave the word, and in fact, by chance, I got to the Carpenter. Joinery is simply because the building actually served as a joiner.
You are right, the walls of the house are already from 1938, such a building has a special atmosphere itself. We tried to keep maximum with the architects. I went on with the fact that I want the space as little as possible. I equipped it just to be functional and variable enough, but to interfere as little as possible. Being industrial punk, it's punk where you have air conditioning. Clients are accustomed to a certain degree of comfort and service from classic conference rooms, not just that the client likes something visually. I'm trying to combine that.
I make sure we create the atmosphere, depending on what the client is doing to us. Accordingly, we set the lights, the music, we choose the smell. We try to produce as little waste as possible, we make homemade lemonades, we use classic dishes. In terms of difficulty, it is only a small change in terms of operation, but it can be just what sets you apart from others and why the client chooses you. Another thing is that I have gone through different companies, including corporations, in my career and I am able to talk to different people at different levels, be it the CFO or the employees who came to the training. How you interact with people affects how they feel about you. It is important to talk to people in their language, to be able to start small-talk.
“I was often surprised at what else could be called coffee and what people were able to drink. I knew I just didn't want to do that, and that's why we have coffee from a roaster and a quality coffee machine. Clients are often surprised that someone will make the coffee and not just have coffee with thermos. ”
The most common formats are press conference, training, workshops, events where people sit, listen, work in groups. The carpenter is in operation for three quarters of a year, most customers are satisfied, but it is necessary to clearly define in advance what can and must not. I am cautious about evening events and parties, because as an operator I have to respect certain rules, and then I must be restrictive of clients.
I would like the carpenter's workload to be such that I can personally supervise the events. I do not want to get to the stage where it will be 100% occupied, because then it is difficult to keep everything under control and maintain a constant level of service.